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6 Steps to Build Brand Loyalty – Stay Top-of-Mind With Your Customers
How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent with an amplified global competitive...
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The Importance of the Customer Experience – 10 Important Stats for 2013
Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates, we define the customer...
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Why You Need to Get Creative in Your Customer Research
We want to give customers what they want, and what they need. Every company would agree finding the product or service that your target market has been waiting for should be a top goal. But how do we...
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